May 12, 2022
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These are Google's plans for Industry Email List search, shopping & analytics Read more about Performance Max here. Tools to measure Performance Max performance New Campaign Prediction – Released Get estimated performance when setting up a new Performance Max campaign. If you set up a Performance Max Industry Email List campaign with goals for lead generation or online sales, you'll get a weekly performance forecast based on your daily budget and settings. (Not available for campaigns using GMC Feed or offline targets.) Read Industry Email List more about Performance Max here. Experiment with A/B testing – beta This tool provides advertisers with an opportunity. It serves as an experiment to Industry Email List demonstrate the increases in adding Performance Max to an account. Read more about A/B testing here. Smart Shopping & Local Campaigns – release upcoming Performance Max enables a smooth transition from Smart Shopping campaigns to local campaigns. Through the self-service Industry Email List tool that performs one-click upgrades, advertisers decide when they want to upgrade the campaign. This feature will be available from mid to late April. How will it work? Learnings are used with Industry Email List existing campaigns to maintain consistent performance. How advertisers will use it? Supported by recommendations, advertisers can upgrade campaigns one at a time. This can be done via the Industry Email List campaign table in bulk or via the editor/API. Retailers who upgrade Smart Shopping campaigns to Performance Max see an average 12% increase in conversion value with the same or an improved ROAS. Read more about Smart Shopping & Local Campaigns here. Estimated conversion value reporting Industry Email List released Understand how conversion delay affects the value you have received so far and what additional conversion value can be expected in the coming days. The report introduces conversion lag forecasts for campaigns that use a maximum conversion value Industry Email List bidding strategy. The conversion delay represents the average time between the click and conversion.